How to Write for Websites

Writing for the internet is not the same as writing for print media. The audience is different, the rules are different. People pay for newspapers, magazines, and once they’ve bought it, you’ve got their full attention. On the internet, you’ve to not only get their attention but also be interesting enough to keep it. If […]

Is Google’s Knowledge Graph Troubling Companies?

Google has been trying to improve search with its knowledge graphs since May 2012, but predictive search still has a long way to go. Google knowledge graphs are still as inadequate as they could be, and early stage experiments can prove costly. I know, nobody wants a hollow opinion, so here’s what happened: Earlier this […]

Choosing an SEO Company in India

Have you been hounded by spam like requests from Indian SEO companies offering SEO for $300/month and quite a poor sales pitch? Are you, although unsure about the ROI, tempted by the low prices? A Monday email from this “SEO expert in India” prompted me to probe it further. A search for SEO services in […]

Guest Blogging has Decayed but it Need Not Die

Who would send Matt Cutts a spam-like request for publishing his guest blog, asking for do-follow links in exchange? You wouldn’t. But it turns out someone is crazy enough and his craziness has spilled all over the SEO world.   “There you have it: the decay of a once-authentic way to reach people,” Matt Cutts […]

Google’s special doodle on your Birthday

How about a personalized “Happy Birthday” doodle from Google? The search giant that genially modifies the look of its homepage for all special occasions and birthdays of celebrities has gone a step further to make you a special homepage on your birthday.   Your birthday special doodle will show up on google.com or google.co.in on your special day if […]